27. Cabecera Identidad Corporativa
Corporate Identity
We are presenting a new corporate identity, by renewing the logo image that has accompanied us for almost two decades, maintaining its essence, while modernising and improving its presence with a personalised typography to create a visual distinction.21 - subtitulo - Manuales de identidad y uso del símbolo
Identity manuals and use of the symbol
9 - Manual uso de la marca
Brand use manual
The new visual line is represented in this identity manual, whose purpose is to define its elements, and standardise possible implementations and uses in a precise and detailed manner.
21 - subtitulo - Manual uso del Símbolo
Symbol use manual
9 manual simbolo
Symbol use manual
The IMS identifying logo must appear in a clearly visible place on the containers of industrial oils marketed through the manufacturers associated with the management system, according to the provisions of article 11.4 of Royal Decree 679/2006. This manual contains the rules for implementation on these containers.
3 carrusel IC
The SIGAUS brand
The imagetype or brand is formed by a textual-icon ensemble that combines the text and the symbol/isotype. There is a horizontal and a vertical version; the use of one or the other will depend on the format and the elements that form the creative piece in which it is included.
The SIGAUS symbol
The isotype must be identifiable, legible and visible by consumers on the containers of marketed industrial oils. Both the new and previous versions are valid.
Three corporate colours
SIGAUS’ corporate identity is made up of three main colours that form the imagetype and their equivalents in the different colour composition systems. The main colour also incorporates that of the SIGAUS family sub-brands, as defined in the corporate manual.
