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Plant Life with SIGAUS 2

After the success of the 'Plant Life with SIGAUS' campaign, in 2013 we decided to launch a new edition of this interactive game consisting of taking care of a tree in a virtual manner. Thanks to the project, the Second SIGAUS Forest was planted, this time in the town of Majadahonda.

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Make a virtual tree real

Just like in the last edition, with this game we aim to promote environmental awareness in a fun and pleasant manner. This time, the participants had to care for, fertilise, water and perform other gardening tasks for a virtual tree for 24 hours, in addition to answering questions and additional skill tests.

This campaign had high levels of participation, exceeding the 5,000 players registered in the previous edition of Plant Life, which reflects the consolidation of this campaign format among internet users. This excellent reception permitted the plantation of 1,000 trees, of the pinus pinea species, one of the most efficient in CO2absorption.

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Second SIGAUS Forest

The users that passed all of the tests and obtained the highest scores won the possibility of transforming their virtual tree into a real tree in the Second SIGAUS Forest, where they could give it a name and see its real position and photograph on a specific microsite.

Thanks to this green area of 3 hectares located in various public areas of Monte del Pilar, in Majadahonda, approximately 60 kg of CO2(12) will be absorbed when these 1,000 stone pine trees reach adult age.