27 cabecera campañas haces mas
You do more than you think
2010 was a year of reflection for us with regards to communication, as we carried out our first information campaign for drivers in a fully online format. For this campaign, we created the microsite www.hacesmasdeloquecrees.org, which has been the framework of the online campaigns that we have carried out since then.24 parrafo haces mas
A new concept
Through the slogan 'You do more than you think', we wanted to move closer to the citizens with a positive message on how they contribute to the recycling chain for used oils and to the protection of the environment when they change the oil in their car.
The main attraction of the campaign was the application integrated to the microsite www.hacesmasdeloquecrees.org where drivers could calculate the environmental benefits that they had generated by changing the oil in their car during a period of time, depending on the type of vehicle and the number of changes.
This initiative was accompanied by a varied array of advertising insertions on the online channel and led to our debut on social networks, where we continue to work each day to offer our followers content of interest and a medium where we can listen to their suggestions and concerns.
3 carrusel haces más
41,000 visits to the microsite
With this online campaign, we reached 41,000 visits to the microsite and the ads were shown 87 million times.
Profiles on social networks
Thanks to the campaign, we began our activity on the Facebook, Twitter and Youtube profiles.
Environmental benefits
Drivers could consult the environmental benefits that they had generated themselves by changing the oil in their vehicles thanks to an innovative application.
