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SIGAUS Grand Prix

With the 'SIGAUS Grand Prix' campaign in 2015, we wanted to develop another advergaming concept through a competition with give games and a great final challenge where users would go through the process of used industrial oil management in a fun and pleasant way. These fun games and the 4,000 prizes made this the most successful campaign in our history.

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A journey through the management of used oil

Through the SIGAUS Grand Prix, the players had to prove their skills in different tests where they had to extract and channel the used oil or clean the waste. The competition also had quiz-style questions, where the participants had to show their knowledge of our work, the management process for used oil and the environmental benefits obtained from this.

In another of the tests, the players have to correctly locate the Natural Parks and protected spaces where we collect used industrial oil on a map of Spain, while the big final test recreates a treatment plant where the objective is to collect the drops of used oil without hitting the obstacles in the way.

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4,000 prizes in play

The main novelty of this campaign was the large quantity of prizes in play, as 1,000 cinema tickets and 2,000 codes for watching films and series online were distributed among the players, through winning moments that appeared randomly at the end of the games. The main prize consisted of a nature route through 7 nights at Parador hotels for the top winner in the competition and a similar route with 3 nights for the three finalists.

As in previous years, the 1,000 first winners won an environmental prize to show that they do more than they think for the environment: a personalised tree with their name in the Fourth SIGAUS Forest in Coslada.

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SIGAUS Grand Prix ad

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