27 cabecera Buscamos al Community Manager del Medio Ambiente
We are looking for a Environmental Community Manager
In 2014, we decided to implement a new online campaign to promote caring for the environment and good practice in managing used industrial oils. Thanks to this initiative, we were able to plant 1,000 new pine trees in Las Rozas de Madrid, creating the 'Third SIGAUS Forest'.24 párrafo cm
Reward for environmental awareness
After the good reception of the 'Plant Life with SIGAUS' and 'Plant Life 2 with SIGAUS' campaigns in the online field, in 2014 we decided to bring a new challenge to our followers that would allow us to continue in the line of the environmental awareness of the previous campaigns and, at the same time, to create a green area for planting a new SIGAUS Forest.
In this campaign, we wanted to focus on the users in the tasks of ecological awareness, so the winner of the campaign would become the Environmental Community Manager, obtaining a job for six months within our communication team.
During the six months of the duration of the campaign, the registered participants had to overcome various tests in order to demonstrate their knowledge of the environment and of the activities carried out by SIGAUS, as well as showing good communication skills which are necessary for a role as a Community Manager.
3 carrusel Buscamos al Community Manager del Medio Ambiente
7,000 participants
From the 7,000 participants that wanted to become our Environment Community Manager, a 31-year old woman from Ciudad Real was the winner.
Third SIGAUS Forest
1,000 other participants won the prize of a tree in the Third SIGAUS Forest 'baptised' and labelled with their name.
236,000 interactions on Facebook
The competition had great success, with 150,000 visits to the website, as well as 236,000 interactions on Facebook and 15,500 new followers on Twitter.
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Warm welcome on social media
As with previous campaigns, we gave great publicity to the 'We are looking for a Community Environment Manager' initiative, both on our social profiles and through email marketing actions and the promotion of a wide range of online advertising tools and methods, such as Real Time Bidding (RTB), affiliation networks, Google, etc.
Thanks to this publicity, our Facebook profile went from 17,300 to 40,600 followers, whereas on Twitter we managed to reach 3 million users with tweets about the campaign, involving 32,000 participations between retweets, mentions, comments or clicks on the advertising links.